GeneralCalvin Klein spreads the love with the launch of new CK one campaign

February 18, 2020by Woofys0
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We loved working alongside Calvin Klein on their first ever cross category campaign where CALVIN KLEIN and CALVIN KLEIN FRAGRANCES have joined forces on a global, unifying campaign with a new CK ONE underwear and jeans collection and CK EVERYONE, a clean fragrance – inspired by the raw and rebel spirit of the original CK ONE.

The Brief: 

The international brand was looking to offer a branded item with wide appeal for their VIP customers shopping over the weekend. The must haves included sustainable serving ware, organic coffee and clean juices. We were thrilled to roll out the activation at numerous stores across Melbourne and Sydney.

The Details:

To fulfil the brief we created branded coffees and cold pressed juices for customers to choose from. The cold pressed juices included two flavour options:

Watermelon, Apple, Strawberry and Lime

Green Apple, Celery, Pear, Silverbeet, Lemon and Ginger

The Carts:

Our large carts, fully wrapped in CK branding, were used across all seven of the event locations. Tropical flower arrangements and fruit props adored the carts to create a fun, fresh vibe.

The Client Testimonial:

“I just wanted to say a HUGE thank you for all your hard work and help in pulling this together! The carts were amazing! The glassware, the graphics, the florals – such a good set up so thank you!”

– Senior Marketing Coordinator, PVH Corp.

If you are looking for a unique way to celebrate a new product launch and capture the attention of shoppers, get in touch at gday@woofemdown.com.au or fill out our booking form to discuss your requirements.