BlogGeneralEstée Lauder product launch for new foundation range

February 4, 2020by Woofys0
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We were delighted to work with Estée Lauder on the recent product launch of their new foundation range. 

The Brief: 

The international beauty brand was looking to create a healthy catering option for a VIP media and influencer event in North Bondi.  

Estee Lauder Product Launch Branded Smoothies

The Details:

To fulfil the brief we created customised smoothies in three different colourways to match the different foundation tones. 

Smoothie flavours included Pina Colada (banana, pineapple, honey, coconut milk), Peanut Butter (banana, peanut butter, yoghurt, honey, almond milk) and Cacao (banana, cacao, honey, yoghurt, almond milk).

Estee Lauder Product Launch Branded Smoothies

Influencers and media personnel that were in attendance enjoyed a Pilates class, followed by a Q and A about the new range.

The Carts:

Two mini canopy catering carts were used for the event, fully wrapped with the Estée Lauder branding. Custom flower arrangements with roses and rustic foliage added to the summer vibes; warm, neutral tones complementing the foundation colours. 

Estee Lauder Product Launch Branded Cart

The Client Testimonial:

“We were thrilled how the carts looked on the day and the event was a huge success. Thanks for making it all so easy and seamless for us.” 

– Estée Lauder Digital and Social Marketing Manager

Estee Lauder Product Launch Smoothie Cart

If you are looking for a unique way to launch a new product, capture people’s attention or celebrate a milestone, get in touch at gday@woofemdown.com.au or fill out our booking form to discuss your requirements. We’d love to work with you.